Using an external agency to help with new business development can be an essential tool in building up your sales pipeline.
We believe that good data is essential when starting a lead generation campaign. With this, we can either purchase data lists for clients, use their existing database (as long as up to date) or can create one via name generation.
We would create a calling guide, not a script, with your input regarding the unique elements of your client’s offer, so we can convey this during the call, capturing, where possible, which elements have the most appeal to that prospect.
We train our callers to listen. We believe in consultative selling and a successful call is where the prospect talks more than our caller. Few people like being overtly sold to – so our aim is to start a conversation where we are trying to explore issues being faced by the prospect, that our offer potentially could help solve.
Depending on your requirements, we generate either marketing qualified leads or sales qualified leads using our SDR team.
“We are really pleased with the work we have been doing with Eight, not only because it has delivered a great ROI, but they are always looking for ways and opportunities to streamline and improve processes and results. They provide us with regular feedback and insight from our members which is invaluable too.”
Eve McTighe - Head of Membership Marketing
With membership organisations where they have a corporate offer we undertake propsecting work to find new Corporate members, which can be a great way to grow membership volumes.
Alongside this we have also undertaken work to find sponsors for events, as well as contacting members to make them aware of events taking place and to see if they would like to attend.
It’s a great way of keeping in touch with your members and making sure they are aware of what’s going on.
Worthy of a BAFTA nomination? Here’s what Jon Boyce (Managing Director and Founder of TTX) said:
“It’s really simple, we asked them to do some prospect calling and they got us new work with customers who will be with us for the long term – we are really pleased and will do more with Eight!”.