Membership

We work with a range of membership organisations some are Chartered bodies, but others are associations and trade bodies, all of which have annual paid subscriptions.  We work in a number areas of membership growth offering a range of services - Lapsed member renewals, insight, prospecting and event support.

Lapsed member renewal - We can recover between 5 - 8 times our fees

- Calling lapsed data up to 6 months

Through our work, we have found it can be up to eight times more expensive to find a new member as it is to retain an existing one.  Our membership research offer has helped many organisations understand what benefits members value, what they don’t, and to find new ways of engaging members into what is on offer.  Engaged members don’t tend to lapse.  We have also looked at ways of predicting those at risk and getting them re-engaged before they lapse.  

At renewal periods, a simple phone call will increase renewal rates, as many people find it easy to ignore an email or a letter.  Similarly, once lapsed, we have a fantastic track record of re-engaging members ideally in the 1-3 month lapsed period, and sometimes longer.    

Typically, we will recover between five and eight times our fees for renewing membership fees, and that doesn't take into consideration the ongoing lifetime value. 

With membership renewals and prospecting work we understand the financial risk in trying this as a process, especially if it's not been used before.  We work on a day rate and in many cases recommend conducting a 'Test and Learn' campaign which involves a small financial outlay.   This approach enables you to see what the return on investment could be before committing to a larger campaign.  

Insight

- Brand Strategy

- Brand positioning

- Brand tracking

- Membership segmentation and persona development

- Membership offer development

- Ad-hoc 'dipstick' studies e.g. what issues are the main focus for our membership

We've worked on a range of projects from deep dives into membership challenges for the next 5 years, creating a segmentation using individual data sources, persona development and brand tracking. 

Event Support

Most membership organisations have a small number of flag ship events each year.  We are able to work on finding sponsors for these events and also driving-up attendance - both in the run up to an event and last minute.