What we do

Eight Strategy is an insight, innovation and brand strategy consultancy.

We deliver a joined up solution to enable clients to grow their brands, by putting the consumer at the heart of all business decisions. Our focus is on three areas:

  • Insight – identifying the consumer opportunity
  • Innovation – developing exciting commercial ideas to delight existing customers and appeal to new ones
  • Brand strategy – the thinking and creative execution to drive long-term growth


Insight - Is often claimed too easily. Lots of stuff is called insight but little really is.


Innovation - Why do ugly cars get launched? Why do we end up taking a knife to packs we can’t open? Why do 80 – 90% of new grocery products fail within a year?

Brand Strategy

Brand Strategy - Brands act as a short cut for consumers. They should help with product and service choice.

Get in touch

If you'd like to find out how Eight can help grow your business, please get in touch:

Alistair Moore   alistair@eightstrategy.co.uk   07968 196 473

Helen Hoyle      helen@eightstrategy.co.uk      07931 385 639