Why we are different
We believe there are 3 things that make us different
- Senior leads – the Directors are always involved in your project. For insight, the Directors you meet from the start are those that will work on your project. With our renewals or prospecting campaigns a Director will always conduct a number of test calls, over-see, and be involved in all aspects of the campaign.
- Our people – we are small and growing slowly, purposely. Finding the right people to speak to your members / customers is essential. We know every call we make represents your brand and we take the trust you put in us very seriously. Our team are friendly, approachable and experienced in what they do, be it face to face at events or when calling on the phone.
- We have great experience in insight and working with memberships – over the years it has lead us to a real passion for helping membership organisations.
We pride ourselves on finding the right solution for our clients to drive sales growth.
- Eight was started six years ago by the two founders, Alistair Moore & Helen Hoyle, it brought together two areas of marketing that don’t usually exist within one company namely insight and new business prospecting.
- This combination has given us the ability to win clients across a number of sectors and has led to a specialism in working with membership organisations. It’s why we describe ourselves as a growth consultancy.
- The combination of using insight to understand the market, identifying what customers value and want, alongside our prospecting experience and telephony skills, enables us to deliver on a number of key areas for our clients:
- Our approach call calling work is courteous and non salesy (most people don’t like being sold to). We aim to listen as much as we talk, which enables us to treat the member or prospect we are talking to as an individual and build a conversation. It also enables us to identify greater insights into that call and therefore give greater value to our clients.
Leadership team
Alistair Moore - Founder
Emma Frankland - Business Development Manager
Alistair Moore - Founder
Eight Strategy founder, previously one of the founders of Clear, an insight-based brand strategy agency sold to M&C Saatchi PLC. One of the first Directors of Dunnhumby, a Chartered Accountant and Member of the Chartered Institute of Marketing.
Alistair brings a clear, commercial approach to each of our campaigns.
Helen Hoyle - Founder
Emma Frankland - Business Development Manager
Alistair Moore - Founder
Eight Strategy founder, 25 years as a Qualitative & Quantitative researcher working with a range of leading brands.
Helen has a clear understanding of how to communicate with a range of people and ensure the smooth running of campaigns.
Emma Frankland - Business Development Manager
Emma Frankland - Business Development Manager
Emma Frankland - Business Development Manager
A multi-skilled interviewer, and project manager who oversees the calling team.
Emma has an empathetic approach to each call she undertakes.