Brand Insight
Director level working on your project
We are a senior team, with the Directors that you meet the ones that will execute your project. We love fieldwork!
Knowing your brand and understanding how well it fits with your target audiences needs is vital. Below are a range of the areas we work in:
Brand and consumer insight
- Brand Strategy
- Brand awareness
- Brand perception
- Brand positioning
- Brand trackers
- Segmentation
- Customer journey
- Customer drivers and barriers to purchase
- Ad-hoc 'dipstick' studies
- Usage and attitude
- NPD and Innovation
With over 40 years collective experience working in insight, we have worked, and continue to work, with a range of brands, membership and charity bodies. We work closely with our clients to ensure their needs are met.
We don’t just offer a single solution, we use a range of tools and techniques, be it Qual, Quant, Online and, Observational, to help us achieve the objectives and are always iterative in our approach and learning.
By iterative we mean we have a plan and execute that plan, but if we find something along the way that might be worth deviating for we will discuss this with you and will be flexible in the way we progress.
Case Studies
"The Society of Motor Manufacturers and Traders (SMMT) engaged Eight Strategy to conduct a qualitative survey of our members, to help us as the largest trade association for the automotive industry in the UK to better understand the challenges and priorities facing our members as well as gathering their views of us as an organisation.
The project commenced in February 2020, and when COVID-19 struck the following month, Alistair and Helen were understanding, flexible and adaptable in accommodating our request for the project to be paused until a time that was convenient for us; the restart happened in September 2021 with the project concluding at the start of 2022.
Alistair and Helen regularly kept us informed on the projects progress, with multiple meetings throughout including two interim debriefs before the presentation of the final results.
The findings and insight gained from the interviews conducted were presented clearly and thoughtfully, along with suggested recommendations which will prove invaluable when we consider our own strategy for the next few years.
We’re pleased with the outcome of this research and with our decision to engage the services of Eight Strategy, and would like to thanks them for their support, patience and flexibility whilst completing this project for us."
Simon Winterbottom (he/him)
Member Relations Manager
Member Services and Business Development
Our range of case studies show the variety of work we have undertaken.