Growth Consultancy
Brand Insight - Lead Generation - Membership
Growth Consultancy
Brand Insight - Lead Generation - Membership
Overview
A growth consultancy
Eight Strategy is a Growth Consultancy focusing on Brand Insight, lead generation and membership. Started six years ago by the two founders, Alistair Moore & Helen Hoyle.
It brought together two areas of marketing that don’t usually exist within one company namely insight and new business prospecting.
This combination has given us the ability to win clients across a number of sectors and has led to a specialism in working with membership organisations and B2B Technology. It’s why we describe ourselves as a growth consultancy.
The combination of using insight to understand the market, identifying what customers value and want, alongside our prospecting experience and telephony skills, enables us to deliver on a number of key areas for our clients:
- Insight – we use a range of research techniques to deliver commercial actions in brand development, NPD, segmentation, consumer understanding, event support and more.
- Lead Generation – not all our clients have the time and resources to keep their sales pipeline growing. We offer a number of services in this area, name generation, lead generation and business development management. We work across many sectors including membership organisations, events, travel & leisure, B2B services, technology and more.
- Membership growth / membership renewals – we work with membership organisations on growing membership numbers be it through insight projects e.g. member segmentation, member insight / understanding and brand re-positioning; Prospecting, lapsed member renewal, and event support
Whilst we still work with a wide range of sectors and brands, we have a specialism of working with membership organisations.
We are proud to be a MemberWise Recognised Supplier
